| Attrition at Silver Spark Apparel Ltd. - Teaching Note |
| 作者姓名：Shiji Lyndon; S. Venkatesh; |
| | 商品編號：8B17D004 |
| 出版日期：2017/03/16 | 內容長度：8 頁 |
Teaching note for product 9B17D004.
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| Attrition at Silver Spark Apparel Ltd. |
| 作者姓名：Shiji Lyndon; S. Venkatesh; |
| 商品類型：Case (Field) | 商品編號：9B17D004 |
| 出版日期：2017/03/16 | 內容長度：9 頁 |
Silver Spark Apparel Ltd. (SSAL), established in 2004 near Bangalore, India, was a wholly owned subsidiary of Raymond Ltd. The plant had significant expertise in the manufacturing of jackets. SSAL faced a significant challenge when it came to the attraction and retention of workers, with the predominantly female workers often citing family issues as a reason for quitting. In order to combat attrition, SSAL’s head of human resources had initiated various .....more
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| Himalaya Shampoo: Building a Differentiated Brand Image - TN |
| 作者姓名：S. Ramesh Kumar; S. Venkatesh; |
| 商品類型： | 商品編號：8B13A018 |
| 出版日期：2013/08/19 | 內容長度：6 頁 |
Teaching note for product number 9B13A018
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| Himalaya Shampoo: Building a Differentiated Brand Image |
| 作者姓名：S. Ramesh Kumar; S. Venkatesh; |
| 商品類型：Case (Field) | 商品編號：9B13A018 |
| 出版日期：2013/08/19 | 內容長度：7 頁 |
In recent years, the Indian shampoo market had been growing at an exponential rate, with several categories and brands of personal care products showing significant growth. Like consumers in several emerging markets, Indians had begun to place a heightened degree of importance on physical appearance, perhaps as an outcome of Westernization and exposure to media. Traditionally, Indians were known to use herbs to nurture and enhance their hair. Now, .....more
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